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出口貿易

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2018/04/22 10:48:10
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     采回的茶葉,加工后將開啟“一帶一路”之旅。入集裝箱,乘貨車自鶴峰出發,經過300公里8小時路程,從荊州上高速,到達武漢后,它們將“分道揚鑣”:一部分進入陽邏港,乘駁船到上海港,經馬六甲海峽,渡印度洋,穿蘇伊士運河,過地中海,到達目的地阿爾及利亞阿爾及爾港;另一部分乘火車至新疆,前往烏茲別克斯坦,再到俄羅斯等歐洲國家。
 
沿著“一帶一路”為“茶”謀出口
 
    1、沿著“一帶一路”為“茶”尋求客戶
    近幾年來,在各級黨委、政府的正確領導下,在各級各部門的大力支持下,公司以產品出口創匯為主導以提高產品質量為中心,放眼國際市場,一頭連著“一帶一路”,一頭連著“貧困戶”。公司的產品暢銷阿爾及利亞等北非地區,公司出口取得了較大成績,從2013年的329萬美元增長至2016年的550萬美元。
    為提高茶葉出口量,公司著力擴大基地規模,按照“規模化、標準化、集約化、無害化”的要求,結合公司精準扶貧“161”模式之“公司+基地+農戶”,實現“源頭管理”與“集中扶貧”相結合的產業化經營模式,自建和聯辦基地5萬畝,茶葉年產量達到1萬噸以上。
    為提高出口茶的利潤率和產品競爭力,逐步增加有機茶、低農殘茶葉占比。同時大力開拓國際市場,組建外銷團隊,參加各項國際、國內展會(北非阿爾及利亞國際食品展、摩洛哥食品展、德國科隆食品展等),通過走出去引進來的辦法尋找客戶開拓市場;并通過打造跨境電商平臺(阿里巴巴國際站、中國制造網等)尋求客戶。為進一步鞏固和發展北非市場,公司于2014年在阿爾及利亞設立辦事處,并派駐工作人員在當地工作。
    2、圍繞“一帶一路”為“茶”尋找商機
今后的三年里,鑫農公司將重點打造遍布全球的營銷網絡,計劃在北非摩洛哥、毛利塔利亞增設2個辦事處,派駐10名以上工作人員,開拓當地市場和保障售后服務;繼續增加低農殘茶葉產量,開拓歐美等高端茶葉市場;繼續發展跨境電商,著手發展出口零售電子商務;聯合當地經銷商,加強廣告宣傳力度,增強企業外銷品牌的知名度和影響力。力爭實現出口創匯1000萬美元。
 
 
 
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